Define the strategic decision
Use one product, market, portfolio, or operating decision with a clear time horizon.
Free product strategy tool
Concept Kill Criteria Builder
Defines signals that should stop further investment in a weak concept.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Enter decision-relevant strategy evidence
Use current facts and explicit assumptions. Every numeric input changes the calculated result.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Enter measurable evidence
Add current counts, coverage, effort, risk, or economic assumptions required by the method.
Review the transparent signal
Use the displayed arithmetic and cautions to choose the next evidence or planning action.
Frequently asked questions
What does the Concept Kill Criteria Builder calculate?
It turns the entered risk evidence into a transparent planning signal for the stated product-strategy decision. It does not fabricate market facts.
Is the result a final strategy decision?
No. It is a planning estimate from the assumptions entered and should be revised when customer, market, technical, or economic evidence changes.
Can qualitative judgment be used?
Use judgment only with explicit anchors and supporting evidence. Counts, coverage, effort, cost, and observed behavior should be used where available.
Does this replace specialist review?
No. High-stakes financial, legal, regulatory, privacy, accessibility, or organizational decisions require qualified review.
How we compare
| Capability | MVPHub | Aha! | Productboard |
|---|---|---|---|
| Focused calculation from entered evidence | ✓ | — | — |
| Formula and assumptions shown immediately | ✓ | — | — |
| Single-purpose next-step recommendation | ✓ | — | — |
MVPHub provides a focused browser calculation from entered evidence. Aha! supports strategy, prioritization, and roadmaps; Productboard supports customer insights, prioritization, and roadmap alignment.