Anchor one design decision
Define the specific study, screen, flow, or content decision for the Primary Action Identifier.
Free MVP Design / UX / UI tool
Primary Action Identifier
Selects the most important action on a screen and identifies competing calls to action.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Run the Primary Action Identifier
Enter evidence from one design, workflow, study, or audience. The result is calculated locally in your browser.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Enter practitioner evidence
The method uses candidate primary action, user value score (0–100), expected frequency score (0–100), task urgency score (0–100), competing calls to action rather than generic rating questions.
Review the output and gap
Use the generated structure or calculation as a draft, then validate the weakest evidence with representative users.
Frequently asked questions
What does the Primary Action Identifier produce?
It uses candidate primary action, user value score (0–100), expected frequency score (0–100), task urgency score (0–100), competing calls to action to produce an input-linked UX output, evidence signal, and next action.
Is this a substitute for user research or accessibility testing?
No. It structures supplied evidence and planning assumptions. Validate important decisions with representative users, assistive technology, source data, and qualified review.
Do all fields affect the result?
Yes. Every entered quantity, bounded choice, or written evidence field changes the calculation, structured output, explanation, or recommendation.
Is entered information uploaded?
No. The calculation runs in your browser. Do not enter participant names, recordings, credentials, or other sensitive information.
How we compare
| Capability | MVPHub | Microsoft Excel | Airtable |
|---|---|---|---|
| UX-method-specific inputs | ✓ | — | — |
| Transparent input-linked result | ✓ | — | — |
| Weakest-evidence next action | ✓ | — | — |
| No formula or base setup required | ✓ | × | × |
Primary Action Identifier provides a focused browser-based result. Microsoft Excel and Airtable can be configured for related work; this comparison does not assess pricing or overall capability.