No Unified View Of Carrier Performance
Delivery times, damage rates and SLA results were tracked separately, making it hard to compare carriers on equal footing.
LOGISTICS & SUPPLY CHAIN MVP CASE STUDY
Turning Scattered Carrier Data Into One Performance Picture
Carrier reliability, delivery times, damage rates and SLA compliance lived in separate spreadsheets and disconnected reports, making it hard to know which carriers were actually performing. We built a carrier performance dashboard MVP from scratch, giving procurement and operations teams one place to measure and compare carriers on the metrics that matter.
▣ Greenfield MVP From A Blank Slate A new carrier performance dashboard was scoped, designed and built around the metrics procurement teams actually track today.
◇ One Scorecard, Every Carrier Reliability, cost and SLA data are pulled into a single comparable view instead of scattered spreadsheets.
✦ Built Around Renewal Decisions Every screen is organized around the questions a team asks before renewing or renegotiating a carrier contract.
Making Carrier Performance Visible Before It Becomes A Problem
When carrier performance data is scattered, poor performers often go unnoticed until a customer complains or a shipment fails. Teams end up reacting to incidents rather than spotting the pattern that led to them.
This dashboard MVP gives procurement and operations teams a single, ongoing view of how each carrier is actually performing: on-time delivery, damage rates, cancellations, cost per shipment and SLA adherence, so underperformance is visible long before it becomes a crisis.
▥IndustryLogistics & Supply Chain
◇ProductCarrier Performance Dashboard
♙AudienceProcurement & Operations Teams
⌁DeliveryGreenfield MVP Build
The Challenge
Renewal Decisions Made On Instinct
Without consolidated metrics, carrier renewal and renegotiation conversations relied more on memory than measured performance.
No Existing Product To Extend
There was no prior scorecard tool to build on, so the metric model and comparison views needed to be defined from zero.
What We Can Identified
A performance dashboard built around the metrics that decide which carriers earn more volume.
Carrier Scorecards
Each carrier gets a consolidated scorecard so teams can judge performance at a glance instead of digging through reports.
On-Time Delivery Tracking
Delivery timeliness is tracked per carrier and lane, helping teams spot which routes are consistently at risk.
Damage & Cancellation Rates
Damage and cancellation trends surface early, so teams can address a slipping carrier before it affects customers.
Cost Per Shipment View
Cost data sits alongside reliability metrics, so cheaper carriers that cost more in failures are easy to identify.
SLA Compliance Tracking
SLA adherence is measured continuously, giving teams evidence for renewal, renegotiation or replacement conversations.
Carrier Comparison View
Carriers can be compared side by side on the same metrics, supporting fairer allocation and sourcing decisions.
How MVPHUB Built The Performance Dashboard From Concept To MVP
1
◇ Identify The Decisive Metrics
We catalogued the reliability, cost and SLA metrics teams actually use when deciding which carriers to keep.
2
✎ Model The Scorecard
We designed a scorecard structure that could represent every carrier consistently, regardless of shipment volume.
3
✦ Design The Comparison Views
A focused interface was designed around ranking, comparing and drilling into individual carrier performance.
4
♢ Build & Calculate
Our engineers built the dashboard and the calculations behind each metric so scores stayed accurate and current.
5
⌁ Launch & Review
The MVP launched to procurement and operations teams, with usage informing which metrics to deepen next.
A carrier scorecard only matters if it changes which carrier gets the next shipment.
Engineering Behind The Performance Dashboard Experience
Carrier Metric Data Model
A structured model represents each carrier's delivery, damage, cancellation and SLA data in one consistent shape.
Consolidated Scoring Logic
Scores are calculated consistently across carriers, so comparisons reflect real performance differences, not data gaps.
Drill-Down Reporting
Teams can move from a high-level scorecard down to lane-level or shipment-level detail behind any metric.
Built For Iteration
The MVP's architecture leaves room to add new metrics and automated alerts as procurement needs evolve.
The Outcome
Before: Carrier Data Scattered Across Spreadsheets
× No consolidated carrier performance view
× Renewal decisions made without consistent data
× Underperformance often went unnoticed
× No dedicated product to build on
After: One Dashboard For Every Carrier
✓ MVP launched from a clean greenfield build
✓ Carriers compared on the same consistent metrics
✓ Reliability, damage and SLA data in one view
✓ Renewal conversations backed by evidence
A Foundation For Ongoing Carrier Accountability
Greenfield MVP build
Consolidated carrier scorecards
SLA and reliability tracking
Evidence-based renewal decisions
From Scattered Reports To One Carrier Performance Picture
Measure carriers on the same terms, every time.
This dashboard did not exist before this engagement — every metric, scorecard and comparison view was designed and built from zero around how procurement teams actually decide who keeps their business.
THE MVPHUB PRINCIPLE
“A carrier relationship should be judged by data, not by whoever complained most recently. Build the scorecard first, and the renewal conversation becomes evidence-based instead of political.
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Ready To See Which Carriers Actually Perform?
Bring us your carrier data and we'll help you scope, design and build a performance dashboard that turns scattered reports into one clear scorecard, from the first MVP release onward.
AI-accelerated. Expert-verified. Built around the outcome your first release needs to prove.
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