Define the decision
State the customer or product decision before entering evidence or planning the workflow.
Free customer research tool
Affinity Mapping Starter
Organizes observations into clusters and prompts the researcher to label relationships and tensions.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Enter decision-relevant research evidence
Use current facts and explicit assumptions. Every numeric input changes the calculated result.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Enter measurable evidence
Use current counts and explicit assumptions; every numeric field changes the result.
Review the transparent signal
Use the displayed arithmetic and next steps to strengthen the research artifact.
Frequently asked questions
What does the Affinity Mapping Starter calculate?
Organizes observations into clusters and prompts the researcher to label relationships and tensions. The result uses only the evidence and assumptions entered in the form.
Is this result statistically conclusive?
No. It is a planning estimate or evidence-quality signal, not proof of causation or population-level inference.
How should source evidence be handled?
Keep source, date, participant or segment context, consent status, and the relevant decision with material evidence.
Can this replace specialist review?
No. Sensitive, high-risk, regulated, or statistically complex research still requires qualified review.
How we compare
| Capability | MVPHub | Dovetail | User Interviews |
|---|---|---|---|
| Focused calculation from entered evidence | ✓ | — | — |
| Formula and assumptions shown immediately | ✓ | — | — |
| Single-purpose next-step recommendation | ✓ | — | — |
MVPHub provides a focused calculation and next step. Dovetail supports research analysis and repositories, while User Interviews supports participant recruitment workflows.