Enter your capacity
Audience size, weekly support hours, and product maturity set the ceiling on a sustainable cohort size.
BETA COHORT PLANNER
Beta Program Planner
Size a beta cohort, choose a recruitment approach, and set a feedback cadence and exit criteria before you open access.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate cohort size
The recommendation takes the smallest of your support capacity, maturity cap, and audience cap so no beta user goes unsupported.
Get a cadence and recruitment plan
A matching feedback check-in cadence and recruitment approach are generated from your duration and audience size.
Continue learning: Which MVP metrics matter? · When to stop validating and start building
Frequently asked questions
Why not just invite everyone on the waitlist?
A cohort larger than your support capacity produces unanswered questions and unreported bugs, which is worse for learning than a smaller, well-supported group.
How is the cohort size calculated?
We take the smallest of three caps: your weekly support hours converted to a manageable user count, a cap based on product maturity, and a cap of 5% of your total addressable audience.
What if my product is still a rough prototype?
The tool caps the cohort lower and recommends more frequent check-ins, since early-stage products need tighter feedback loops to catch confusing flows quickly.
How We Compare
| Feature | MVPHub | Betalist | Notion |
|---|---|---|---|
| Cohort size matched to support capacity | Included | Not included | Not included |
| Recruitment approach recommendation | Included | Limited | Not included |
| Beta program directory listing | Not included | Included | Not included |
| Manual tracker templates | Not included | Not included | Included |
Betalist lists beta programs to attract testers, and Notion offers flexible tracker templates once a plan exists. MVPHub calculates the cohort size, cadence, and recruitment approach before you set either up.
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