Set one evidence goal
Choose the specific belief the interview must explore instead of asking broad product questions.
DISCOVERY INTERVIEW PLANNER
Customer Interview Guide
Create a focused, non-leading discovery interview guide from one product hypothesis, a specific audience, and the evidence you need to collect.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Calculate the question budget
Available time determines a practical number of core prompts while leaving room for follow-ups.
Use behavioural questions
The guide starts with recent events, current workarounds, consequences, and decision context.
Continue learning: How to avoid leading interview questions
Frequently asked questions
Why avoid asking whether someone likes the idea?
Praise and predictions are weak evidence. Recent behaviour, costs, trade-offs, and commitments are more useful.
How many interviews are enough?
There is no universal number. Look for repeated patterns across relevant participants and continue when important variation remains.
Can this replace a researcher?
No. It creates a practical guide; experienced researchers add recruitment design, facilitation, analysis, and ethics expertise.
How We Compare
| Feature | MVPHub | Dovetail | User Interviews |
|---|---|---|---|
| Non-leading question plan | Included | Limited | Limited |
| Time-based question budget | Included | Not included | Not included |
| No account or repository setup | Included | Not included | Limited |
| Instant interview focus summary | Included | Limited | Limited |
MVPHub creates a lightweight interview guide. Dovetail supports research analysis and repositories, while User Interviews supports participant recruitment and research operations.
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