Cluster by situation
Group people by the job, trigger, and current behaviour rather than only company size or age.
SEGMENT DISCOVERY
Customer Segment Discovery Tool
Assess a proposed customer segment using shared needs, behaviours, context, and reachable channels instead of broad demographic labels.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Test the pattern
Check whether the need repeats within the proposed segment.
Choose a reachable group
Prefer a focused segment you can recruit, learn from, and serve.
Continue learning: MVP validation guidance
Frequently asked questions
Are demographics enough for a segment?
Usually not. Behaviour, context, and an urgent job are more useful for early product decisions.
Can segments overlap?
Yes. Treat overlap as a signal to clarify the context or primary job.
How narrow should the first segment be?
Narrow enough to see repeated patterns and reach people efficiently.
How We Compare
| Feature | MVPHub | Notion | Google Sheets |
|---|---|---|---|
| Focused research framework | Included | Limited | Limited |
| Transparent readiness score | Included | Not included | Limited |
| Focused next step | Included | Limited | Limited |
Notion and Google Sheets are flexible places to record research. This tool adds a focused, transparent readiness calculation for one validation job.
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