State what the screen is for
A one-line explanation reduces confusion for first-time visitors.
EMPTY STATE COPY ASSISTANT
Empty State Copy Assistant
Write a useful empty state that directs new SaaS users to their next action, and get a clarity score checking it explains, motivates, and directs.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
State the next action
A specific next action beats a vague call to explore.
Add a CTA button
A short, clear CTA label turns the empty state into a starting point.
Continue learning: Activation as a product-market-fit signal · Which metrics actually validate an MVP?
Frequently asked questions
Should every screen have a custom empty state?
Yes — a generic 'no data' message is a missed opportunity to guide the user.
Should empty states include illustrations?
A simple icon or illustration helps, but clear copy matters more than visual polish.
How long should empty state copy be?
Short — one line explaining the screen, one line prompting the next action.
How We Compare
| Feature | MVPHub | Copy.ai | Notion |
|---|---|---|---|
| Explain-motivate-direct structure | Included | Limited | Not included |
| General copy generation | Not included | Included | Not included |
| Clarity scoring | Included | Not included | Not included |
| Instant CTA suggestion | Included | Limited | Not included |
Copy.ai generates broad marketing copy. MVPHub applies a specific explain-motivate-direct structure for empty states and scores the result.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.