FRICTION MEASUREMENT

Friction Score

Gives any screen or workflow a measurable friction score based on complexity, choices, interactions, and cognitive load.

  • Uses your inputs in a transparent calculation
  • Instant result with practical next steps
  • No signup required

Planning guidance only. Validate important decisions with customer evidence and your delivery team.

How it works

1

Describe the workflow

Enter steps to complete, decision points, required fields, and page loads for the task.

2

Get a friction score

Friction Score weighs each factor against thresholds that correlate with drop-off and task abandonment.

3

Cut and re-check

Remove unnecessary steps, decisions, and fields, then re-run the score.

Frequently asked questions

Does this apply to any workflow, not just onboarding?

Yes — checkout, signup, settings changes, or any multi-step task can be scored the same way.

Why do decision points matter as much as steps?

Every choice a user has to make adds cognitive load even if it doesn't add a visible step — this tool weighs both.

What's a good Friction Score for an MVP?

Above 70 is comfortable for most tasks. Below 50 usually signals the workflow needs to be cut down before launch, not just polished.

How We Compare

Feature MVPHub Funnel analytics drop-off reportsManual task-time observation
Score before a build exists Included Not included Limited
Structural, repeatable scoring Included Not included Not included
Real user drop-off data Not included Included Limited
Free Included Not included Included

Funnel analytics show real drop-off, but only after launch and instrumentation. Friction Score estimates friction risk from the workflow's structure before that data exists.

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