Describe the workflow
Enter steps to complete, decision points, required fields, and page loads for the task.
FRICTION MEASUREMENT
Gives any screen or workflow a measurable friction score based on complexity, choices, interactions, and cognitive load.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Enter steps to complete, decision points, required fields, and page loads for the task.
Friction Score weighs each factor against thresholds that correlate with drop-off and task abandonment.
Remove unnecessary steps, decisions, and fields, then re-run the score.
Continue learning: Who should approve MVP requirements?
Yes — checkout, signup, settings changes, or any multi-step task can be scored the same way.
Every choice a user has to make adds cognitive load even if it doesn't add a visible step — this tool weighs both.
Above 70 is comfortable for most tasks. Below 50 usually signals the workflow needs to be cut down before launch, not just polished.
| Feature | MVPHub | Funnel analytics drop-off reports | Manual task-time observation |
|---|---|---|---|
| Score before a build exists | Included | Not included | Limited |
| Structural, repeatable scoring | Included | Not included | Not included |
| Real user drop-off data | Not included | Included | Limited |
| Free | Included | Not included | Included |
Funnel analytics show real drop-off, but only after launch and instrumentation. Friction Score estimates friction risk from the workflow's structure before that data exists.
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