Write a testable hypothesis
State the intervention, expected metric change, and reason before calculating priority.
GROWTH EXPERIMENT PRIORITY
Growth Experiment Backlog
Score an acquisition or activation experiment using reach, impact, confidence, and effort, then turn the result into a measurable backlog entry.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Calculate comparable priority
Reach × impact × confidence divided by person-days produces an auditable score.
Define the measurement plan
The result prompts a baseline, target, audience, window, and consistent backlog review.
Continue learning: Customer interviews vs landing-page tests
Frequently asked questions
Is this the same as a product roadmap?
No. It prioritises measurable growth tests, not committed product delivery or long-term strategy.
Why include confidence?
Confidence reduces the score of attractive ideas supported by weak evidence, making uncertainty visible.
Can scores from different teams be compared?
Only when teams use the same reach window, impact scale, confidence standard, and effort unit.
How We Compare
| Feature | MVPHub | Jira Product Discovery | Productboard |
|---|---|---|---|
| Transparent experiment score | Included | Limited | Limited |
| Measurement-plan prompt | Included | Limited | Limited |
| Reach-impact-confidence-effort arithmetic | Included | Limited | Limited |
| Instant measurable backlog entry | Included | Limited | Limited |
MVPHub scores one experiment into a portable backlog entry. Jira Product Discovery and Productboard manage larger collaborative idea, insight, prioritisation, and roadmap workflows.
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