Pick your business model
Subscription, marketplace, e-commerce, content, or a productivity tool — each creates value differently.
FREE NORTH STAR METRIC FINDER
Answer three quick questions about your business model, and get an instant, reasoned recommendation for the single customer-value metric your MVP should chase — plus supporting metrics to watch alongside it.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Subscription, marketplace, e-commerce, content, or a productivity tool — each creates value differently.
Repeat usage, a transaction, content consumption, or task completion shapes the right measurement cadence.
This adds one more supporting metric tied directly to your revenue model.
A North Star Metric, the "why" behind it, and 3-4 supporting metrics to track alongside it.
Continue learning:
A North Star Metric is the single metric that best captures the core value your product delivers to customers. It should correlate with long-term business success, not just short-term activity.
Tracking dozens of metrics at MVP stage dilutes focus. A single North Star Metric aligns the whole team on what "winning" looks like, while supporting metrics give texture without diluting that focus.
It is a rule-based lookup: your business model selects a base metric grounded in how that model creates value, your monetization approach adds a relevant supporting metric, and your value moment adds a contextual note on measurement cadence.
Yes. Many companies revise their North Star Metric as they learn more about what predicts retention and revenue. Treat this as a strong starting hypothesis, not a permanent decision.
Yes — the North Star Metric tells you if you are winning overall, while supporting metrics help you diagnose why. Together they give you both signal and explanation.
| Feature | MVPHub | Amplitude | Mixpanel |
|---|---|---|---|
| Guided metric recommendation | Included | Not included | Not included |
| No-signup instant result | Included | Not included | Not included |
| Transparent recommendation logic | Included | Limited | Limited |
| Live product analytics tracking | Not included | Included | Included |
Amplitude and Mixpanel track and report live metrics once you have chosen one. MVPHub recommends which metric to track from your product's inputs; it does not collect or report on real usage data.
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