Pilot Demand Qualification Tool
Score prospective pilot customers across problem fit, urgency, access, and commitment, and see a ranked, tiered list of who is genuinely worth running a pilot with.
Name at least two prospects before scoring.
Pilot qualification results
Ranked prospects
How it works
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List your prospective pilot customers
Add each prospect you are considering running a pilot with, 2-8 at a time.
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Rate them on four dimensions
Score problem fit, urgency, access to decision-makers, and willingness to commit — each 1 (weak) to 5 (strong).
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Get a weighted qualification score
Problem fit is weighted 35%, urgency 25%, access 20%, and commitment 20%, combined into a 0-100 score per prospect.
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See who to prioritise
Prospects are ranked and tiered into strong pilot fit, worth pursuing, or low fit, with a recommended pilot cohort size.
Once you've picked your prospects, structure the work with the Pilot Project Planner, or read Validate Your Software Idea With Existing Tools First.
Frequently Asked Questions
How is the qualification score calculated?
Each of the four dimensions — problem fit, urgency, access, commitment — is rated 1-5 by you, then combined as a weighted sum (35% problem fit, 25% urgency, 20% access, 20% commitment) scaled to a 0-100 score.
Why is problem fit weighted the highest?
A prospect with weak problem fit rarely converts into a real customer even with high urgency or easy access — the pilot ends up teaching you little because the core problem-solution match was never there.
What does "access" measure?
How much real access you have to the people who use the product and make the buying decision — without that access, you cannot collect the feedback or usage data a pilot is meant to produce.
How many prospects should I run a pilot with?
The tool recommends a cohort based on how many score in the "strong" tier, typically capped around 3-5 — enough to see a pattern without spreading your attention too thin to support each one well.
Can I use this for consumer pilots, not just B2B?
Yes. The four dimensions generalise to any prospective pilot user — swap "access to decision-makers" for "access to daily usage and feedback" if you are qualifying individual consumers rather than companies.
Is a high score a guarantee the pilot will succeed?
No — it is a prioritisation tool based on your own honest ratings, not external data. It helps you focus limited pilot capacity on the prospects most likely to produce a useful result.
How We Compare
| Feature | MVPHub Pilot Demand Qualification Tool | Google Sheets | Airtable |
|---|---|---|---|
| Weighted 0-100 score across problem fit, urgency, access, commitment | Included | Limited | Limited |
| Automatic tiering (strong / worth pursuing / low fit) | Included | Not included | Not included |
| Recommends how many prospects to actually run a pilot with | Included | Not included | Not included |
| No spreadsheet formulas or manual weighting setup | Included | Not included | Not included |
Google Sheets and Airtable can hold a scoring table, but you still have to build the weighting formula and tiering logic yourself. MVPHub applies a transparent weighted model and ranks prospects automatically from the ratings you enter.