EVIDENCE-BASED PRODUCT DECISION

Pivot-or-Persevere Framework

Combine experiment evidence, target achievement, product trends, repeated learning, and runway into a transparent recommendation.

  • Uses your inputs in a transparent calculation
  • Instant result with practical next steps
  • No signup required

Planning guidance only. Validate important decisions with customer evidence and your delivery team.

How it works

1

State one tested direction

Describe the hypothesis or product direction so evidence is assessed against a specific claim.

2

Combine the decision signals

Evidence and target achievement contribute 25% each, retention 25%, activation 15%, and repeated learning 10%.

3

Choose a bounded next move

The output recommends persevering to a milestone, running a narrower test, or defining one focused pivot hypothesis.

Frequently asked questions

Does a low score mean the company should shut down?

No. It indicates weak support for the entered direction, not a full company valuation or financing decision.

What is a focused pivot?

Change one material hypothesis—such as audience, problem, channel, value proposition, or model—so the next evidence is interpretable.

Why does retention carry more weight than activation?

Activation can show initial value, while retention adds evidence that the value repeats. Both still depend on reliable measurement.

How does runway affect the score?

Runway does not change evidence support. It changes the recommended size and timing of the next test.

How We Compare

Feature MVPHub StrategyzerMiro
Weighted evidence-support score Included Limited Limited
Activation and retention trend inputs Included Limited Limited
Runway-aware next step Included Limited Limited
Instant single-decision result Included Limited Limited

Strategyzer provides business-model testing methods and experiment workflows. Miro provides collaborative canvases and workshop templates. MVPHub calculates one decision signal from manually entered evidence and is not a collaborative research repository.

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