Name the customer and the problem
Describe a specific customer, the problem they face, and what they do today instead of a real solution.
Free MVP tool
Turn a rough idea into a clear, customer-centred problem statement — with an instant clarity score and tips to sharpen it.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Describe a specific customer, the problem they face, and what they do today instead of a real solution.
Quantify what the problem costs them and describe the outcome they actually want, not a feature list.
Vague words are flagged and the five answers are assembled into a single problem statement with a clarity score.
Continue learning: How to validate an idea before paying for development
Specificity. A named customer, a concrete problem, a real current alternative, a measurable cost, and a clear desired outcome — not general language like "everyone" or "stuff".
Each answer is checked for length and for vague filler words (like "stuff," "things," "everyone"). Specific, detailed answers score higher than short or generic ones.
No. This tool is deliberately solution-free — describe the problem, the alternative, and the outcome, not the feature you plan to build.
| Feature | MVPHub | Notion | Google Docs |
|---|---|---|---|
| Guided five-part problem prompts | Included | Not included | Not included |
| Vague-language detection | Included | Not included | Not included |
| Instant clarity score | Included | Not included | Not included |
| Free-form document editing | Not included | Included | Included |
Notion and Google Docs are blank-canvas writing tools with no structure or scoring. MVPHub prompts each part of the statement and scores it for specificity in seconds.
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