Describe the layout
Report where key information sits, text alignment, fold visibility, and distracting elements in the path.
SCAN PATTERN HEURISTIC
Scan Path AI
Predicts likely visual scanning patterns from an F/Z-pattern heuristic and highlights content users may overlook.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Get a scan-path estimate
Scan Path AI applies known F/Z-pattern scanning heuristics to estimate whether key content is likely to be seen.
Reposition and re-check
Move key content to the natural entry point and remove distractions, then re-run the estimate.
Continue learning: Who should approve MVP requirements?
Frequently asked questions
Does this use real eye-tracking or gaze data?
No — 'AI' is the product name and there's no camera or tracking involved. This applies the well-documented F-pattern and Z-pattern scanning heuristics to your reported layout.
What is the F-pattern?
A commonly observed scanning behavior where users read the top of a page fully, then scan down the left edge, reading progressively less as they go — common on text-heavy pages.
When does the Z-pattern apply instead?
On sparser layouts like landing pages, users tend to scan in a Z shape: top-left to top-right, diagonally down to bottom-left, then across to bottom-right where a CTA often sits.
How We Compare
| Feature | MVPHub | Real eye-tracking studies | Heatmap/click-tracking tools |
|---|---|---|---|
| Instant, no build or traffic required | Included | Not included | Not included |
| Based on established scan-pattern research | Included | Included | Limited |
| Real gaze or click data | Not included | Included | Included |
| Free | Included | Not included | Not included |
Eye-tracking and heatmap tools show real user attention but need a live build and traffic. Scan Path AI applies established scanning heuristics as a fast pre-launch estimate.
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