Pick your stage and business model
Choose from pre-launch, early beta, public launch, or growth, and select the closest business model — subscription, marketplace, transactional, freemium, or services.
Free MVP metrics tool
Success Metrics Planner
Pick your product stage and business model to get benchmark activation, engagement, retention and business metric targets for your MVP launch.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Get baseline targets adjusted for you
Activation, engagement and week-4 retention baselines are adjusted up or down based on your stage and model.
See suggested business metrics
A short list of the business metrics that matter most for your specific model, like MRR for subscriptions or repeat transaction rate for marketplaces.
Continue learning:
Frequently asked questions
Are these targets industry benchmarks?
No — they're deliberately simple, round starting points adjusted for your stage and model, meant to give you something concrete to aim for, not a precise industry statistic.
Why do targets change by stage?
Earlier stages (pre-launch, early beta) get a lower bar since the product and audience are still forming; growth stage expects a higher bar since the product should be proven.
Why does business model affect the numbers?
Retention matters most for subscription businesses, while transactional and marketplace models weight activation and repeat-purchase behavior differently.
How We Compare
| Feature | MVPHub | Amplitude | Mixpanel |
|---|---|---|---|
| Stage-adjusted target benchmarks | Included | Not included | Not included |
| Business-model-specific metric suggestions | Included | Limited | Limited |
| Real event and cohort analysis | Not included | Included | Included |
| No account required | Included | Not included | Not included |
Amplitude and Mixpanel analyze real event, funnel and retention data after tracking is implemented. MVPHub gives you starting targets before you've built any instrumentation.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.