PIRATE METRICS PLANNER

AARRR Metrics Planner

Map acquisition, activation, retention, referral, and revenue metrics for your MVP and get a transparent score for how balanced your funnel coverage is.

  • Uses your inputs in a transparent calculation
  • Instant result with practical next steps
  • No signup required

Planning guidance only. Validate important decisions with customer evidence and your delivery team.

How it works

1

Name a metric per stage

Write one measurable metric for each of the five pirate-metrics stages.

2

Add measurable units

The score rewards metrics stated as a rate, count, or percentage over vague descriptions.

3

Focus by stage

Your product stage determines which two metrics to instrument first.

Frequently asked questions

Do I need all five metrics before launch?

No. Early stage products should focus on acquisition and activation; retention, referral, and revenue metrics matter more once you have active users.

What if I can't track referral yet?

That's normal pre-launch. Define it now so instrumentation is ready when you need it.

Is this the official AARRR framework?

It applies the widely used Pirate Metrics framework (credited to Dave McClure) to your specific product; it isn't an official certification.

How We Compare

Feature MVPHub MixpanelAmplitude
Guided, input-based calculation Included Limited Limited
No-signup instant result Included Limited Limited
Transparent scoring method Included Limited Limited
Instant focused next step Included Limited Limited

Mixpanel and Amplitude are analytics platforms for tracking live event data. MVPHub helps you plan which metrics to define and instrument before you connect either tool.

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