FEATURE ADOPTION GAP SIGNALS

Adopt Flow

Enter a user's access and usage of a valuable feature to get a calculated adoption-gap score and a targeted discovery campaign recommendation.

  • Uses your inputs in a transparent calculation
  • Instant result with practical next steps
  • No signup required

Planning guidance only. Validate important decisions with customer evidence and your delivery team.

How it works

1

Enter access and usage details

Tell us the feature's value, whether the user has access, their usage in the last 30 days, and how long they've had access.

2

We calculate an adoption-gap score

High value combined with low or no usage produces a high gap score, with a boost for gaps that have persisted 30+ days.

3

Get a matched campaign action

The result recommends a full discovery campaign, a light nudge, or no action based on the gap size.

Frequently asked questions

What if the user doesn't have access to the feature at all?

The tool flags this as not applicable — there's no adoption gap to campaign for until access is granted, so it points you to that step first.

How is feature value determined?

You provide it based on your own knowledge of which features drive outcomes or retention for your product — this tool doesn't infer value from usage data.

Does this run the campaign automatically?

No — it scores the gap and recommends an action. Running the actual in-app spotlighting or email nudge requires a tool like Appcues or Pendo wired into your product.

How We Compare

Feature MVPHub AppcuesPendo
Quick single-user adoption-gap check Included Limited Limited
Automated in-app campaign delivery Not included Included Included
Continuous cross-user adoption monitoring Not included Included Included
No signup required Included Not included Not included

Appcues and Pendo continuously monitor adoption across your full user base and deliver in-app campaigns automatically. MVPHub gives a fast, transparent gap score for one user using signals you already know.

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