Enter recent account behaviour
Login trend, core feature usage, support tickets, and seat trend are each scored for risk.
CHURN RISK SIGNALS
Retention Risk Detector
Enter an account's recent behaviour and get a calculated churn-risk score with the signals driving it.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a risk score
Signals are summed and boosted if the account is within 30 days of renewal, since urgency compounds risk.
Get a specific outreach plan
The recommended action matches the risk level, from no action needed to a personal renewal-saving outreach.
Continue learning: Activation as a product-market-fit signal · Which MVP metrics matter?
Frequently asked questions
Why does renewal timing affect the score?
The same risk signals matter more when a renewal decision is imminent. A 30-day proximity boost reflects that urgency without needing exact churn-prediction modelling.
Is this a replacement for a churn prediction model?
No. It's a fast, rule-based check for a single account using signals you already know. A dedicated churn model trained on your full customer base will be more precise at scale.
What should I do with a high-risk account?
Reach out personally and reference the specific signal that changed — a generic check-in is far less effective than one that shows you noticed their actual usage pattern.
How We Compare
| Feature | MVPHub | ChurnZero | Vitally |
|---|---|---|---|
| Quick single-account risk check | Included | Limited | Limited |
| Renewal-proximity urgency boost | Included | Not included | Not included |
| Automated, full-customer-base churn scoring | Not included | Included | Included |
| Customer success workflow automation | Not included | Included | Included |
ChurnZero and Vitally automatically score and manage churn risk across your full customer base once integrated. MVPHub gives a fast, manual risk check for a single account using signals you already know.
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