Enter revenue, margin, and churn
Average monthly revenue per customer, gross margin, and monthly churn rate drive the core LTV calculation.
SAAS LTV CALCULATOR
Customer Lifetime Value Estimator
Estimate SaaS customer lifetime value from monthly revenue, gross margin, and your churn rate.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate lifetime and LTV
Average lifetime is the inverse of monthly churn rate; LTV multiplies lifetime by monthly revenue and margin.
Add CAC for a payback ratio
If you enter a customer acquisition cost, the tool also calculates and interprets your LTV:CAC ratio.
Continue learning: Which MVP metrics matter? · Activation as a product-market-fit signal
Frequently asked questions
Why is average lifetime just 1 divided by churn rate?
This is the standard simplified LTV formula, assuming a constant monthly churn rate. It's a reasonable MVP-stage approximation, though real customer cohorts rarely churn at a perfectly constant rate.
What's a healthy LTV:CAC ratio?
3:1 or higher is a commonly cited healthy benchmark, meaning a customer is worth at least three times what it costs to acquire them. Below 1:1 means you're losing money on every customer.
Should I use gross margin or revenue directly?
Gross margin is more accurate since it accounts for the cost of serving each customer. Using raw revenue overstates LTV, especially for support- or infrastructure-heavy products.
How We Compare
| Feature | MVPHub | ChartMogul | Baremetrics |
|---|---|---|---|
| Quick manual LTV and LTV:CAC calculation | Included | Limited | Limited |
| No signup, instant result | Included | Not included | Not included |
| Automated revenue and churn tracking from billing data | Not included | Included | Included |
| Cohort-level LTV analytics | Not included | Included | Included |
ChartMogul and Baremetrics automatically calculate LTV and cohort analytics from connected billing data. MVPHub gives an instant manual estimate from your own assumptions, before or without a billing integration.
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