Define the learning decision
A specific objective keeps the conversation from becoming a general satisfaction survey.
Free retention research tool
Churn Interview Guide
Create a focused churn interview guide for early users, with a calculated research-coverage score, recruitment target and unbiased question sequence.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Learn why early users stopped without leading them
Use the cancellation reason as context, not as the answer. The generated sequence focuses on behavior before opinions.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Sequence behavioral questions
The guide starts with the last successful workflow, then explores the breakdown and replacement.
Calculate coverage
Segment specificity, sample target, tenure context and objective detail produce the research-coverage score.
Frequently asked questions
How many churn interviews are enough?
Five focused interviews can expose repeated patterns, but they do not prove prevalence. Continue until new interviews stop changing the working themes.
Should I ask why the customer cancelled directly?
Ask it after reconstructing behavior and context. Starting with “why” often produces rationalized or overly broad answers.
Can incentives bias the interview?
They can affect who responds, but a modest thank-you can improve participation. Do not make payment conditional on positive feedback.
Is the recorded cancellation reason treated as fact?
No. It is a prompt to investigate. The guide asks for the events and alternatives behind that label.
How we compare
| Capability | MVPHub | Typeform | Notion |
|---|---|---|---|
| Calculated research coverage | ✓ | × | × |
| Behavior-first interview sequence | ✓ | — | — |
| Response or research repository | ✓ | ✓ | ✓ |
MVPHub creates a focused interview sequence and sample target. Typeform can collect structured responses, while Notion can organize interview notes and research findings.