Competitor Feature Matrix
Compare competitors across customer jobs, capabilities, positioning, and target users, and get an automatic coverage score plus a list of under-addressed white-space dimensions.
Add at least two competitors and one dimension, then generate the grid before building the matrix.
Comparison matrix
Coverage score by competitor
Under-addressed dimensions (white space)
Every dimension is fully addressed by at least one competitor — no obvious open gap.
How it works
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List your competitors
Add each direct or indirect competitor you want to compare, including your own product as a row.
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Define comparison dimensions
Add the customer jobs, capabilities, positioning angles, and target users you care about, then generate the grid.
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Mark coverage per cell
For each competitor and dimension, mark whether it is not addressed, partially addressed, or fully addressed.
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Read the coverage score and white space
Coverage score = sum of coverage levels (0-2) across all dimensions, as a percent of the maximum possible. Any dimension where no competitor scores above "partial" is flagged as market white space.
Once you've spotted the gaps, turn them into a message with the Positioning Statement Builder, or read Validate Your Software Idea With Existing Tools First.
Frequently Asked Questions
How is the coverage score calculated?
Each cell you mark as Not addressed / Partially addressed / Fully addressed is scored 0, 1, or 2. A competitor's coverage score is the sum of these values across all dimensions, shown as a percent of the maximum possible score.
What counts as "white space"?
A dimension is flagged as white space when no competitor you entered scores above "partially addressed" on it — meaning nobody in your matrix fully serves that job, capability, positioning angle, or target user yet.
How many competitors and dimensions can I add?
Up to 6 competitors and 8 dimensions. Most useful matrices use 3-5 competitors and 4-6 dimensions that matter most to the buying decision.
Should I include my own product?
Yes — add it as one of the competitor rows so the coverage score and white-space flags show you exactly where you are ahead or behind, not just how competitors compare to each other.
Does this pull data automatically from competitor websites?
No. You enter the coverage assessment yourself based on your own research (reviews, docs, demos, sales calls). This keeps the matrix honest and specific to your market rather than guessing from marketing copy.
How We Compare
| Feature | MVPHub Competitor Feature Matrix | Google Sheets | Notion |
|---|---|---|---|
| Automatic coverage scoring per competitor | Included | Not included | Not included |
| Flags under-addressed dimensions as white space | Included | Not included | Not included |
| Structured jobs / capabilities / positioning / target-user grid | Included | Limited | Limited |
| No spreadsheet formulas or manual template setup | Included | Not included | Not included |
Google Sheets and Notion can hold a comparison table, but scoring coverage and spotting white space still takes manual formulas or review. MVPHub calculates coverage and flags gaps automatically from the grid you build.