Choose one job and segment
A narrow customer job prevents an attractive but generic product promise.
Free MVP positioning tool
Value Proposition Canvas
Match a customer job, pains and desired gains to a focused MVP response, with a transparent coverage and evidence score.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Connect customer evidence to one MVP promise
List pains and gains one per line, then show how the proposed offer responds. This independent calculator does not reproduce a poster canvas layout.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Measure response coverage
The number of stated pain and gain responses is compared with the number of customer pains and desired gains.
Weight evidence
Coverage contributes 60 points, field clarity 15, and customer evidence up to 25.
Frequently asked questions
Is this the official Strategyzer Value Proposition Canvas?
No. This is an independent MVP fit calculator. Strategyzer is the source of the official Value Proposition Canvas methodology and poster.
How is proposition fit calculated?
Pain and gain response coverage contributes 60 points, clear customer/job/offer inputs contribute 15, and evidence contributes 25.
Does a high score prove product-market fit?
No. It shows internal coverage based on your inputs. Customer behaviour, willingness to pay and retention provide stronger evidence.
Should every pain and gain be addressed?
No. An MVP should prioritize the few that matter most. Remove low-priority items instead of expanding scope to cover everything.
How we compare
| Capability | MVPHub | Strategyzer | Miro |
|---|---|---|---|
| Guided pain/gain response inputs | ✓ | ✓ | ✓ |
| Transparent coverage score | ✓ | — | × |
| Official Value Proposition Canvas method | × | ✓ | — |
| Collaborative visual workshop | × | — | ✓ |
MVPHub provides an independent, simplified fit calculation for MVP planning. Strategyzer is the source of the official Value Proposition Canvas; Miro provides visual templates for collaborative use.