Describe the triggering situation
Ground the job in a real circumstance — the moment the need becomes active — not a permanent customer trait.
Free MVP discovery tool
Jobs-to-Be-Done Mapper
Map the functional, emotional and social jobs behind a customer decision, then calculate job clarity and the strongest priority.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Separate functional, emotional and social jobs
Capture the practical progress needed alongside how the customer wants to feel and be perceived.
Weight clarity and evidence
The functional job and observable outcome carry the most weight; stronger evidence raises confidence in the map.
Continue learning:
Frequently asked questions
What is a job to be done?
It is the progress a customer seeks in a specific situation — the reason they may hire a product, service or existing workaround.
Are emotional and social jobs optional?
They may be secondary, but capturing them can explain why functionally similar alternatives are perceived differently.
How is job clarity scored?
Specificity contributes 55 points, evidence 30, and a clearly observable outcome 15.
Does this replace customer interviews?
No. It structures a hypothesis or synthesis. Strong JTBD work depends on recent behaviour, switching stories and customer language.
How We Compare
| Feature | MVPHub | Miro | Mural |
|---|---|---|---|
| Functional, emotional and social job prompts | Included | Limited | Limited |
| Transparent job-clarity score | Included | Not included | Not included |
| Collaborative visual mapping | Not included | Included | Included |
| Instant job statement | Included | Limited | Limited |
MVPHub creates an individual scored map and job statement. Miro and Mural provide collaborative JTBD templates for workshops, clustering and journey mapping.
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