Enter price and cost
These establish your current profit and margin baseline.
DISCOUNT IMPACT CALCULATOR
Discount Impact Calculator
Show how a proposed discount changes revenue, gross profit, and margin.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Add the proposed discount
The discount is applied to price only, not cost, which is where the margin hit comes from.
See the true impact
Profit typically drops faster than price in percentage terms — this makes that visible.
Continue learning: Hidden costs in MVP pricing · Fixed-fee vs hourly MVP pricing
Frequently asked questions
Why does profit drop more than the discount percentage?
Because the discount reduces revenue while cost stays fixed — the profit margin absorbs the full impact.
Is a discount ever worth offering?
Yes, if it wins a strategically valuable customer or unlocks volume that offsets the margin loss — but confirm the math first.
What's a safer alternative to discounting?
Consider reducing scope alongside the discount to protect your margin rather than cutting price alone.
How We Compare
| Feature | MVPHub | Microsoft Excel | Google Sheets |
|---|---|---|---|
| Instant margin impact calculation | Included | Limited | Limited |
| Before/after comparison | Included | Included | Included |
| Guided single-scenario input | Included | Not included | Not included |
| No setup required | Included | Not included | Not included |
Excel and Sheets can model multiple discount scenarios side by side. MVPHub gives an instant single-scenario check before you build that model.
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