Log observations with structured fields
Each observation is entered with the user type, journey stage and a severity rating you assign based on how much it blocked the user.
Free MVP research tool
Insight Tag
Paste raw research observations and get each one automatically tagged by problem area, user type, severity and journey stage, with a prioritized tag summary.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Classify observations by problem, user and severity
Enter one observation per line as Observation | user type | journey stage | severity 1–5. Severity 5 means it blocks the task; 1 means a minor annoyance.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Auto-tag by problem keyword
A keyword scan against common UX problem categories (navigation, clarity, trust, performance, content) attaches a problem tag to each observation.
Summarize by severity and stage
Observations are grouped by problem tag and journey stage, and weighted by severity to surface the highest-impact area first.
Frequently asked questions
How does the automatic problem tagging work?
Each observation is scanned for keywords associated with common UX problem categories — for example "find," "lost," or "where" map to navigation, while "confus," "unclear" map to clarity.
What if my observation doesn't match any keyword?
It gets tagged as "general" so it still appears in the summary — you can retag it manually with a clearer problem-specific phrase if needed.
Why weight by severity instead of just counting?
Ten minor annoyances may matter less than two task-blocking failures — severity weighting keeps the summary focused on impact, not just volume.
Can I use this across multiple product areas?
Run one digest per product area for the clearest comparison; mixing areas will still work but blurs which part of the product needs attention.
How we compare
| Capability | MVPHub | Dovetail | Manual spreadsheet tagging |
|---|---|---|---|
| Automatic keyword-based problem tagging | ✓ | — | × |
| Severity-weighted prioritization | ✓ | — | — |
| Full tagging taxonomy management for large teams | × | ✓ | × |
| No setup, paste and go | ✓ | × | ✓ |
MVPHub applies transparent keyword and severity logic instantly to pasted observations. Dovetail offers a configurable tagging taxonomy suited to larger, ongoing research repositories.