Select the sections you plan to capture
Context, quotes, behaviors, insights, and follow-ups — the five sections that make interview notes usable later.
RESEARCH OPS
Choose which standard note sections you plan to capture and get an assembled template with a completeness score.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Context, quotes, behaviors, insights, and follow-ups — the five sections that make interview notes usable later.
Each included section counts toward a completeness score out of the five standard elements.
A ready structure to copy into your notes app before your next interview, with gaps called out.
Continue learning: How many customer interviews do you need? · Avoiding biased feedback in MVP research
Mixing your interpretation with what the participant actually said makes it hard later to check whether a conclusion is well-supported or just your assumption. Keeping them separate protects the integrity of the raw data.
Most rigorous research practices recommend all five, but a shorter template with the missing sections flagged is still better than an unstructured one — start with what's realistic and build up.
Anywhere you're comfortable — a doc, notebook, or note-taking app. This tool defines the structure, not the tool you write in.
It covers anything observed beyond spoken words — hesitation, workarounds they demonstrate, tools they open unprompted — any action that reveals more than their stated answer.
| Feature | MVPHub | Notion | Dovetail |
|---|---|---|---|
| Instant completeness check on note structure | Included | Not included | Not included |
| Ready-to-copy template outline | Included | Included | Limited |
| Rich note-taking & tagging environment | Not included | Included | Included |
| Cross-interview theme analysis | Not included | Limited | Included |
Notion and Dovetail are strong environments for taking and analyzing notes at scale. MVPHub helps you check the structure of your template before you start filling it in.
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