Enter your keyword and rate its signals
Rate how strongly the keyword shows informational, comparison, solution-seeking, and purchase-intent indicators.
MARKET RESEARCH
Keyword Intent Classifier
Enter a keyword and rate its signal strength to get a calculated search-intent classification.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a weighted intent score
Purchase intent is weighted highest since it's closest to a buying decision; informational signals are weighted lowest.
Get a funnel-stage recommendation
Your dominant signal maps to a funnel stage with a matched content and conversion strategy.
Continue learning: How SEO requirements affect MVP tech stack decisions · Validating problem, workflow, or pricing first
Frequently asked questions
Does this pull real search volume or ranking data?
No. This tool computes a classification only from the signal strengths you rate yourself — it does not scrape real search engine results, ranking data, or third-party keyword databases.
How do I know what signals a keyword has?
Look at the words in the keyword itself (does it contain 'vs', 'buy', 'how to', 'software') and, if you can, glance at the actual search results for it — informational queries typically surface guides and blog posts, purchase-intent queries surface product and pricing pages.
Can one keyword have multiple strong signals?
Yes — the tool picks the highest-weighted dominant signal for its recommendation, but the score reflects the overall weighted mix, so mixed-intent keywords will show a more moderate overall score.
Should I target purchase-intent keywords exclusively?
Not necessarily — informational and comparison keywords build topical authority and capture earlier-funnel traffic that eventually converts. A balanced content strategy usually covers multiple intent types.
How We Compare
| Feature | MVPHub | Google Forms | Notion |
|---|---|---|---|
| Instant intent classification from your ratings | Included | Not included | Not included |
| Funnel-stage content recommendation | Included | Not included | Not included |
| Real search volume & ranking data | Not included | Not included | Not included |
| Keyword list organization & tracking | Not included | Included | Included |
Google Forms and Notion are useful for logging and organizing your keyword list over time. MVPHub gives an instant, transparent intent classification from the signals you assess for each keyword.
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