Define each stage's email
Activation, engagement, upgrade, retention, and reactivation each need a trigger and goal.
LIFECYCLE EMAIL PLANNER
Lifecycle Email Planner
Map emails for activation, engagement, upgrade, retention, and reactivation, and get a coverage score for your lifecycle email program.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Add specific triggers
A concrete trigger (time, action, inaction) beats a vague send schedule.
Check coverage
The score tracks how many stages have a defined, specific email.
Continue learning: Activation as a product-market-fit signal · Which metrics actually validate an MVP?
Frequently asked questions
Which lifecycle email matters most early on?
Activation — it has the highest leverage on whether a new signup ever becomes a real user.
How many emails should each stage have?
Start with one well-targeted email per stage; add more only once you have data on what's not working.
Should I automate these from day one?
Yes, where possible — manual lifecycle emails are easy to forget to send.
How We Compare
| Feature | MVPHub | Customer.io | Mailchimp |
|---|---|---|---|
| Coverage scoring | Included | Not included | Not included |
| Email automation & sending | Not included | Included | Included |
| Five-stage lifecycle structure | Included | Limited | Not included |
| Trigger-specificity check | Included | Not included | Not included |
Customer.io and Mailchimp send and automate the emails. MVPHub plans and scores lifecycle coverage before you build the campaigns.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.