Define the decision
State the research decision and audience before selecting evidence or participants.
Free customer research tool
Explores why a prospect rejected the product, delayed action, or selected another option.
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Use current facts and explicit assumptions. Every numeric input affects the calculated result.
Your calculated result
Planning score
State the research decision and audience before selecting evidence or participants.
Use measurable recruitment, coverage, timing, behavior, or comprehension inputs required by the method.
Use the displayed arithmetic and cautions to revise the research plan before fieldwork.
Explores why a prospect rejected the product, delayed action, or selected another option. The result uses only the evidence and assumptions entered in the form.
No. It is a planning estimate or research-quality signal. Use appropriate statistical analysis when inference is required.
Collect only necessary information, obtain informed consent, restrict access, and follow applicable privacy and research policies.
No. It structures a focused decision, but sensitive, high-risk, or complex studies still need qualified review.
| Capability | MVPHub | Dovetail | User Interviews |
|---|---|---|---|
| Focused calculation from entered evidence | ✓ | — | — |
| Formula and assumptions shown immediately | ✓ | — | — |
| Single-purpose research planning result | ✓ | — | — |
MVPHub provides a focused calculation and next step. Dovetail supports research analysis and repositories, while User Interviews supports participant recruitment workflows.