Show each variation to real users
Run the comparison yourself — side by side or sequentially — and ask which they prefer and why, in their own words.
Free MVP A/B design tool
Preference Lab
Compare two or more UI variations tested with real users, and get a preference score plus the recurring reasons behind each vote.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Turn preference votes into a design decision
Enter one tester vote per line as Tester | variation chosen | reason keyword. Use the same variation names you tested (e.g. A, B, or Version 1).
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Log the vote and the reason
Each line captures which variation won and a short keyword summarising the reasoning behind that choice.
Surface the winning pattern
Votes are tallied per variation and reasons are grouped by keyword frequency, showing not just which design won but why.
Frequently asked questions
Does Preference Lab show the designs to testers?
No — you present the variations yourself using any method (screenshots, a slide deck, a live prototype) and record the results here.
How many variations can I compare?
Any number — list as many distinct variation names as you tested, and the tool tallies votes and reasons for each one.
What if a tester gives multiple reasons?
Pick the strongest one per vote, or log the tester twice with different reason keywords if you want both captured separately.
Is a majority vote enough to decide?
For a small sample, treat it as a signal, not a verdict — pair it with the reasons given and your own judgment before committing to a redesign.
How we compare
| Capability | MVPHub | PickFu | A poll link |
|---|---|---|---|
| Preference tally per variation | ✓ | ✓ | ✓ |
| Groups and ranks the reasons behind votes | ✓ | — | × |
| Recruits an audience to vote | × | ✓ | — |
| Works with votes from your own testers | ✓ | — | ✓ |
MVPHub tallies and analyses preference votes you collected from your own users. PickFu recruits a paid panel to vote directly on its platform.