Enter early behavior signals
Core action repeat rate, multi-feature usage, team invites, and week 1-2 drop-off are each scored.
RETENTION-DRIVING ACTIONS
Retention Map
Enter how customers behave in their first weeks to get a calculated retention-strength score and which action is most tied to staying.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a retention-driver score
Weak signals are summed and boosted if week-4 retention is under 30%, since low retention confirms the signals are real.
Get the weakest link and a fix plan
The tool names the single weakest retention driver so you know exactly what to strengthen first.
Continue learning: Activation as a product-market-fit signal · Which MVP metrics matter?
Frequently asked questions
What is a 'core action' in this context?
The single repeatable action most closely tied to your product's value — the one your best retained users perform again and again. Define it before using this tool.
Is this a replacement for cohort retention analysis?
No. It's a fast, rule-based check using numbers you already know. A dedicated analytics tool with full cohort and behavioral event tracking will map retention drivers with far more precision.
Why does week 4 retention affect the score?
Low week-4 retention confirms that whatever behavior signals are weak are actually costing you retained users, so the score weights them more heavily below a 30% threshold.
How We Compare
| Feature | MVPHub | Amplitude | Mixpanel |
|---|---|---|---|
| Quick single-check retention driver map | Included | Limited | Limited |
| No signup or event tracking setup required | Included | Not included | Not included |
| Automated cohort and behavioral event analysis | Not included | Included | Included |
| Visual retention curves across full user base | Not included | Included | Included |
Amplitude and Mixpanel analyze retention drivers continuously across your full event-tracked user base. MVPHub gives a fast, manual retention-driver check using numbers you already know.
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