Define the decision
State the research decision and audience before selecting evidence or participants.
Free customer research tool
Switching Story Interview Builder
Explores the timeline and forces that led a customer to adopt, reject, or abandon a solution.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Enter decision-relevant research evidence
Use current facts and explicit assumptions. Every numeric input affects the calculated result.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Enter observable evidence
Use measurable recruitment, coverage, timing, behavior, or comprehension inputs required by the method.
Review the transparent result
Use the displayed arithmetic and cautions to revise the research plan before fieldwork.
Frequently asked questions
What does the Switching Story Interview Builder calculate?
Explores the timeline and forces that led a customer to adopt, reject, or abandon a solution. The result uses only the evidence and assumptions entered in the form.
Is the result statistically conclusive?
No. It is a planning estimate or research-quality signal. Use appropriate statistical analysis when inference is required.
How should participant data be handled?
Collect only necessary information, obtain informed consent, restrict access, and follow applicable privacy and research policies.
Can this replace an experienced researcher?
No. It structures a focused decision, but sensitive, high-risk, or complex studies still need qualified review.
How we compare
| Capability | MVPHub | Dovetail | User Interviews |
|---|---|---|---|
| Focused calculation from entered evidence | ✓ | — | — |
| Formula and assumptions shown immediately | ✓ | — | — |
| Single-purpose research planning result | ✓ | — | — |
MVPHub provides a focused calculation and next step. Dovetail supports research analysis and repositories, while User Interviews supports participant recruitment workflows.