Pick your intended tone
Choose the tone your product is meant to have — friendly, formal, playful, or calm — as the baseline every context should be measured against.
VOICE-CONSISTENCY SCORE
Enter your intended tone and whether copy in each context matches it, and get a voice-consistency score across onboarding, forms, notifications, and errors.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Choose the tone your product is meant to have — friendly, formal, playful, or calm — as the baseline every context should be measured against.
For onboarding, forms, errors, and notifications, judge whether the existing copy fully matches, partly matches, or does not match your intended tone.
The match rate across all four contexts becomes your score out of 100, with the specific contexts that drift flagged for a rewrite.
Continue learning: How to define your MVP value proposition · How to design empty states for a new MVP
No. UX Tone scores voice consistency from the tone-match answers you give — it does not generate replacement copy and does not run a real AI/LLM generation step.
The In-App Microcopy Assistant generates new, ready-to-use copy options for a chosen UI context and tone. UX Tone does the opposite: you enter copy samples you already have across multiple contexts, and it scores how consistently they hold your intended tone, flagging exactly which contexts drift. Use the Microcopy Assistant to write copy; use UX Tone to audit copy you already have.
Error messages are often written by engineers focused on the technical cause, and notifications are frequently templated from a backend system — both bypass the same review that onboarding and marketing copy usually gets, so tone drifts there first.
A slight register shift is normal — an error should still be calm even in a playful product. This tool measures whether the underlying voice (word choice, formality, warmth) stays recognizable, not whether every sentence is identical in mood.
Start with the lowest-scoring context and rewrite a handful of representative messages to match your intended tone, then use those as a reference when reviewing the rest of that context's copy.
| Feature | MVPHub | Grammarly | Figma |
|---|---|---|---|
| Voice-consistency score across multiple contexts | Included | Not included | Not included |
| Flags exactly which context drifts from your tone | Included | Limited | Not included |
| Grammar and style checking of individual sentences | Not included | Included | Not included |
| Design where the copy appears visually | Not included | Not included | Included |
Grammarly checks grammar, clarity, and tone within a single piece of text, and Figma is where copy gets placed into the actual screens. UX Tone works at a different level — comparing tone consistency across several different copy contexts at once, which neither tool is built to do.
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