Classify each stakeholder
Every person gets a role (user, champion, influencer, approver, blocker), a stance toward the purchase, and an influence rating.
Free B2B validation tool
Buyer Committee Mapper
Map every user, champion, influencer, approver, and blocker in a B2B purchase, and get an instant read on whether the committee is aligned or at risk.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
List everyone involved in the purchase decision
Enter one stakeholder per line as Name | role | stance | influence 1–5. Role is user, champion, influencer, approver, or blocker. Stance is supportive, neutral, or resistant.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Weigh influence by stance
Alignment is calculated from supportive influence versus resistant influence across the whole committee, not just headcount.
Surface the real risk
The tool ranks resistant and blocking stakeholders by influence so you know exactly who to address next.
Frequently asked questions
What is a buyer committee?
In most B2B purchases, more than one person is involved: someone who uses the product, someone who champions it internally, people who influence the decision, someone who approves budget, and sometimes someone who can block it.
What if I do not know everyone yet?
Map who you know now and rerun the tool as you learn more. An incomplete map is still more useful than none — it shows where you have blind spots.
How is committee alignment calculated?
It compares total supportive influence to total resistant influence across every stakeholder you listed, weighted 1–5 by how much sway each person has.
What should I do with a low alignment score?
Focus on the highest-influence resistant or blocking stakeholders first — winning over a low-influence skeptic barely moves the outcome.
Is this only for enterprise sales?
No. Even small B2B deals often have a user, a budget holder, and someone quietly skeptical. Mapping them early avoids late-stage surprises.
How we compare
| Capability | MVPHub | HubSpot CRM | Miro |
|---|---|---|---|
| Role and stance classification per stakeholder | ✓ | — | ✓ |
| Instant numeric alignment score | ✓ | × | × |
| Full CRM deal and contact tracking | × | ✓ | × |
| No signup required | ✓ | × | × |
MVPHub instantly scores committee alignment from stakeholders you list. HubSpot CRM tracks contacts and deals over the full sales cycle, and Miro offers collaborative stakeholder-mapping boards.