State your advantage
Write the specific claim you believe sets you apart.
COMPETITIVE POSITIONING
Compare your MVP against two alternatives on the dimensions customers actually decide with, and get a defensibility score for your strongest point of difference.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Write the specific claim you believe sets you apart.
The calculation weighs how much customers care and how hard it is to copy.
Evidence from real customer conversations raises the score meaningfully.
Continue learning: Which assumptions should your MVP validate first? · Choosing an MVP prioritisation method
It can still matter short-term, but pair it with a harder-to-replicate strength — data, workflow depth, or community.
Rarely on its own. Differentiation is usually the way features combine to solve a specific customer problem better.
Start with your two most-cited competitors in customer conversations, not the two you personally find most impressive.
| Feature | MVPHub | Miro | Notion |
|---|---|---|---|
| Defensibility scoring | Included | Not included | Not included |
| Competitive comparison template | Included | Limited | Limited |
| Evidence-based scoring | Included | Not included | Not included |
| Instant single-claim result | Included | Limited | Limited |
Miro and Notion offer flexible templates for competitive analysis boards. MVPHub calculates a defensibility score for one specific claim rather than hosting an open-ended board.
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