Fill in firmographics
Industry, company size, and buyer role narrow who you're targeting.
B2B ICP BUILDER
ICP Builder
Define your ideal customer profile across firmographics, trigger event, and buying power, and get a specificity score for how targetable your ICP actually is.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Add the trigger event
A clear trigger event turns a profile into a timing signal for outbound.
Check against real customers
The score rises when existing customers already match this profile.
Continue learning: A founder's MVP success scorecard · Why waitlist signups may not validate an idea
Frequently asked questions
What if I have zero customers yet?
Build the ICP from your best current guesses, then update it after your first 3–5 sales conversations.
Should I have more than one ICP?
Early on, focus on one. Splitting attention across several ICPs before you have traction usually slows learning.
How specific should the trigger event be?
Specific enough that a salesperson could recognise it from a LinkedIn post or news mention without guessing.
How We Compare
| Feature | MVPHub | Clearbit | Notion |
|---|---|---|---|
| Specificity scoring | Included | Not included | Not included |
| Firmographic data enrichment | Not included | Included | Not included |
| Trigger-event framing | Included | Not included | Limited |
| Existing-customer validation check | Included | Not included | Not included |
Clearbit enriches company data for existing lead lists; Notion hosts free-form profile documents. MVPHub scores how specific and evidence-backed your ICP definition is before you use it for outbound.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.