Enter the buyer's role and authority
Their title, level of budget authority, and whether the problem maps to a cost, revenue, or risk metric they own.
MARKET RESEARCH
Economic Buyer Pain Mapper
Enter the economic buyer's role and how the problem maps to their metrics, and get a calculated buyer-relevance score.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a buyer-relevance score
Budget authority, metric connection, and problem visibility are weighted equally into a single relevance score.
Get a pitch-framing recommendation
A high score means frame directly around their metric; a low score flags you may be talking to the wrong buyer.
Continue learning: Validating pricing during customer discovery · Validating problem, workflow, or pricing first
Frequently asked questions
What is an 'economic buyer'?
The person who ultimately controls or heavily influences the budget for a purchase — distinct from a user or technical evaluator who may want the solution but can't approve spend.
Why does metric connection matter more than the problem's severity?
An economic buyer acts on what affects the numbers they're accountable for. A severe problem that doesn't map to their metrics is a harder sell than a moderate one that clearly does.
What if the problem is real but the buyer doesn't see it yet?
Low visibility doesn't mean the problem doesn't matter — it means you need to bring data before pitching, so the buyer can connect the dots themselves.
Can I use this for a champion instead of the economic buyer?
You can, but scores will be less predictive of an actual purchase decision — a champion can advocate for you, but budget authority ultimately sits with the economic buyer.
How We Compare
| Feature | MVPHub | Notion | Airtable |
|---|---|---|---|
| Instant buyer-relevance score | Included | Not included | Not included |
| Structured buyer/stakeholder tracking | Not included | Included | Included |
| Metric-to-pitch framing guidance | Included | Not included | Not included |
| CRM-level deal tracking | Not included | Not included | Not included |
Notion and Airtable are useful for tracking stakeholder maps over time. MVPHub gives a fast, single check on whether a specific buyer and problem framing are likely to resonate.
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