Enter your buying-process steps
How many steps make up the purchase process, and how many have documented timing, criteria, and friction.
MARKET RESEARCH
Buying Process Explorer
Enter your buying-process steps and what you've documented, and get a calculated process-documentation score.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a documentation score
Each step can earn up to three coverage points across timing, criteria, and friction — your score reflects the total against the maximum possible.
Get your weakest dimension flagged
The least-documented dimension across your process is called out so you know where to focus next.
Continue learning: Validating pricing during customer discovery · Validating problem, workflow, or pricing first
Frequently asked questions
What's the difference between this and the Customer Journey Research Map?
The journey map covers the whole customer experience including post-purchase; this tool zooms specifically into the purchase decision steps — timing, criteria, and friction that determine whether and when someone buys.
What counts as 'documented'?
You've captured it from real buyer conversations, not internal assumptions — for example, knowing that buyers typically compare 3 vendors over 2 weeks before deciding.
Why track friction separately from criteria?
Criteria tell you what buyers weigh; friction tells you what nearly stops them regardless of criteria. Both matter, but they require different fixes.
Does this apply to B2C purchases too?
Yes — the same three dimensions (timing, criteria, friction) apply whether the buying process is a multi-stakeholder B2B deal or a single consumer decision, though B2C processes are often shorter.
How We Compare
| Feature | MVPHub | Notion | Airtable |
|---|---|---|---|
| Instant documentation score per process | Included | Not included | Not included |
| Flags weakest documented dimension | Included | Not included | Not included |
| Visual process mapping canvas | Not included | Included | Limited |
| Shared team workspace | Not included | Included | Included |
Notion and Airtable are good for building and sharing the visual buying-process map. MVPHub gives a fast check on how thoroughly that map is actually backed by buyer research.
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