Enter your four price points
The median or mean price your respondents gave for 'too cheap', 'a bargain', 'getting expensive', and 'too expensive'.
PRICING RESEARCH
Van Westendorp Analyzer
Enter your median Van Westendorp price-sensitivity responses and get the calculated acceptable price range and optimal price point.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate the standard PSM crossing points
The Point of Marginal Cheapness, Point of Marginal Expensiveness, Optimal Price Point, and Indifference Price Point are computed using the Van Westendorp intersection method.
Get your acceptable price range
The range between the marginal cheapness and marginal expensiveness points, plus a single optimal anchor price.
Continue learning: Validating SaaS pricing before building your MVP · Testing willingness to pay before building
Frequently asked questions
What is the Van Westendorp Price Sensitivity Meter?
It's a well-established market research method (developed by Peter van Westendorp in 1976) that asks respondents four questions about price perception, then finds where the resulting cumulative response curves intersect to define an acceptable price range.
Should I enter one respondent's answers or an aggregate?
Use an aggregate — typically the median response across your survey sample for each of the four questions. A single respondent's raw answers are too noisy to produce a meaningful range.
What if my inputs come back 'out of order'?
The method assumes too cheap ≤ bargain ≤ expensive ≤ too expensive. If your medians don't follow that order, check your survey data or consider whether your sample has highly polarized price perceptions.
Is the Optimal Price Point the price I should charge?
Treat it as a strong anchor, not a guarantee. It's the price where equal proportions of your sample see it as too cheap and too expensive — validate it further with a real purchase or pre-order test before committing.
How We Compare
| Feature | MVPHub | SurveyMonkey | Typeform |
|---|---|---|---|
| Instant Van Westendorp calculation from your medians | Included | Not included | Not included |
| Survey distribution to real respondents | Not included | Included | Included |
| Standard PSM intersection method | Included | Limited | Not included |
| No account or survey setup required | Included | Not included | Not included |
SurveyMonkey and Typeform are where you'd actually field the four Van Westendorp questions to real respondents. MVPHub takes your aggregated results and runs the standard price-sensitivity calculation instantly.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.