Enter journey signals for the struggling account
Onboarding completion, time to first value, repeated core action, furthest stage reached, and early support friction are each scored.
JOURNEY GAP ANALYSIS
Journey Gap
Compare a successful customer journey against a struggling one and get a calculated gap score showing where friction is concentrated.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a gap score
Signals are summed and weighted by how early in the journey the account stalled — an earlier stall scores as a bigger gap since it blocks everything downstream.
Get the earliest missing step to fix
The result names the furthest stage reached, so you know exactly where the successful and unsuccessful journeys diverge.
Continue learning: How to design onboarding for a SaaS MVP · What should happen after signup
Frequently asked questions
How is this different from a funnel drop-off tool?
A funnel tool ranks which step of an aggregate funnel loses the most volume. Journey Gap instead compares one specific journey's signals (onboarding completion, time to value, repeat usage, support friction) against a successful-customer benchmark to find qualitative gaps — behaviors and steps missing, not just where volume drops.
What counts as my 'successful customer journey' benchmark?
Use the typical pattern of your best-retained or expanded accounts: which onboarding steps they completed, how fast they reached first value, and whether they kept using the core feature. You don't need exact data — a reasonable approximation from your best accounts is enough.
Why does the furthest stage reached matter so much to the score?
An account stuck at 'signed up, never set up' has a fundamentally different problem than one stuck at 'reached value once, never made it a habit.' Weighting by the earliest stall point keeps the recommendation focused on what actually unblocks progress.
Is this a replacement for a full journey analytics platform?
No. It's a fast, manual comparison for one account or a small sample. A dedicated journey analytics tool will surface these patterns automatically and at scale.
How We Compare
| Feature | MVPHub | Amplitude | Pendo |
|---|---|---|---|
| Quick single-journey gap comparison | Included | Limited | Limited |
| Weighted by earliest stall point | Included | Not included | Not included |
| Automated journey analytics across full user base | Not included | Included | Included |
| In-app guidance/nudge automation | Not included | Limited | Included |
Amplitude and Pendo track journey patterns automatically across your full user base once integrated. MVPHub gives a fast, manual comparison for a single account or a small sample using signals you already know.
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