Use one scale
Every segment is rated from 1–5 on the same four factors.
Free MVP launch tool
Market Segment Selector
Rank potential launch segments by pain intensity, reachable access, willingness to pay and evidence quality.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Choose a first segment using consistent evidence
Enter Segment | pain 1–5 | access 1–5 | willingness to pay 1–5 | evidence 1–5.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Weight early access
Pain carries 35%, access 25%, willingness to pay 25% and evidence 15%.
Select a beachhead
The highest score is a focused test segment, not a permanent market boundary.
Frequently asked questions
Does the score measure market size?
No. It focuses on early launch suitability, not total addressable market.
Why weight access?
An MVP cannot learn from a segment it cannot realistically reach.
Can assumptions be scored?
Yes, but low evidence reduces the result and signals research is needed.
Should we launch to only one segment?
One primary segment usually produces clearer messaging and learning; compare others in later tests.
How we compare
| Capability | MVPHub | Miro | HubSpot Make My Persona |
|---|---|---|---|
| Guided multi-segment comparison | ✓ | — | — |
| Transparent weighted ranking | ✓ | × | × |
| Access and willingness-to-pay factors | ✓ | — | — |
| Instant beachhead recommendation | ✓ | — | — |
MVPHub quantitatively compares candidate launch segments. Miro supports collaborative audience mapping; HubSpot Make My Persona creates detailed buyer personas for chosen audiences.