Enter cost and selling price
Provide your per-unit cost and target or actual selling price.
PRICING MATH CONVERTER
Markup vs Margin Converter
Convert between markup percentage, gross margin percentage, cost, and selling price — enter any two, get the rest calculated.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate both percentages
Markup is profit as a percentage of cost; margin is profit as a percentage of selling price — they're never equal above 0%.
See what price hits a target margin
The result includes the selling price needed to reach a 50% margin benchmark from your entered cost.
Continue learning: Which MVP metrics matter? · Activation as a product-market-fit signal
Frequently asked questions
Why are markup and margin different numbers?
Markup divides profit by cost; margin divides profit by selling price. Since selling price is always higher than cost when there's a profit, margin is always a smaller percentage than markup for the same numbers.
Which one should I use for pricing decisions?
Margin is generally more useful for profitability analysis since it's a percentage of revenue, which is what most financial reporting and target-setting is based around.
What's a healthy margin for a SaaS product?
SaaS gross margins often target 70-80%+ since marginal cost per customer is typically low, but the right number depends heavily on your specific infrastructure and support costs.
How We Compare
| Feature | MVPHub | Excel | Google Sheets |
|---|---|---|---|
| Instant, no-setup conversion | Included | Not included | Not included |
| Target-margin price calculation included | Included | Limited | Limited |
| Full financial modelling and formulas | Not included | Included | Included |
| Multi-product/bulk calculation | Not included | Included | Included |
Excel and Google Sheets can build full pricing models and handle many products at once with custom formulas. MVPHub gives an instant single-conversion answer without building a spreadsheet.
Related tools
Embed this tool
Add this tool to your site with the canonical iframe below. It remains hosted and maintained by MVPHub.