Customer Discovery & User Research

MaxDiff Study Planner

Structures a best-worst choice study for estimating relative customer priorities.

  • Calculated instantly from your inputs
  • No signup or data submission
  • A focused next step for MVP planning

Your entries remain in this browser session and are not sent to MVPHub.

How it works

1

Count survey questions or responses reviewed

Use one recent, representative period and count the actual records, steps, safeguards, or decisions reviewed.

2

Check items tied to a stated decision

Compare supported items with ambiguous, incomplete, or unsupported items rather than relying on a general confidence rating.

3

Use the transparent signal

The result shows coverage, gap pressure, and follow-up capacity so the weakest evidence can shape the next action.

Frequently asked questions

What does MaxDiff Study Planner calculate?

It calculates a planning signal from survey questions or responses reviewed, items tied to a stated decision, ambiguous, incomplete, or unsupported items, and available follow-up capacity.

Is the result statistically conclusive?

No. It is a transparent planning estimate or risk signal. Use appropriate statistical analysis and qualified review when formal inference is required.

How should participant data be handled?

Use aggregated counts where possible, collect only necessary information, obtain informed consent, and follow applicable privacy and research policies.

When should I recalculate MaxDiff Study Planner?

Recalculate when the audience, sample, source evidence, method, constraints, or decision changes materially.

How we compare

CapabilityMVPHubDovetailUser Interviews
MaxDiff Study Planner input-based calculation
Formula and assumptions shown immediately
Focused next-step guidance

MaxDiff Study Planner provides one focused calculation and next step. Dovetail supports broader research analysis and repository workflows, while User Interviews supports participant recruitment workflows.

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