Track four metrics, not fifty
Recruitment, evidence volume, demand signals, and insight-logging rate are the minimum set that shows whether research is actually producing decision-ready material, not just activity.
Free MVP validation tool
Enter your recruitment, evidence, demand, and insight numbers to get a lightweight, scored dashboard snapshot of where your research is lagging.
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
These four metrics are enough to see whether recruitment, evidence, and demand are keeping pace with each other.
Your calculated result
Planning score
Recruitment, evidence volume, demand signals, and insight-logging rate are the minimum set that shows whether research is actually producing decision-ready material, not just activity.
Each metric is measured against the goal you set for it, then combined into one progress score so you can see the overall picture at a glance.
The dashboard always names the single furthest-behind metric so your next week of effort has an obvious target instead of spreading thin.
A research dashboard that tracks everything gets checked by no one. Four metrics — recruitment, evidence, demand, and insight logging — are enough to catch the most common failure mode: lots of activity, little synthesis.
Any concrete action stronger than an opinion — a pre-order, a waitlist signup, a paid pilot commitment, or a scheduled follow-up meeting.
Weekly during an active research sprint. More often adds noise; less often lets gaps go unnoticed for too long.
It usually means interviews are happening but debriefs are not — add a short, mandatory note immediately after each session while memory is fresh.
It means your research process is on track, not that the findings are positive. Pair this with the Validation Decision Memo to turn findings into a go/no-go call.
| Capability | MVPHub | Notion | Airtable |
|---|---|---|---|
| Pre-built research-specific metric set | ✓ | × | × |
| Automatic weakest-metric flagging | ✓ | × | — |
| Instant, no-setup scoring | ✓ | × | × |
| Full custom database and views | × | ✓ | ✓ |
MVPHub gives you an instant, opinionated snapshot with zero setup. Notion and Airtable can build a more elaborate research tracker, but only after you design the schema yourself.