List every channel and its tracking method
Each recruitment channel gets a weekly goal and a tagging method — UTM parameter, referral code, a form field asking "how did you hear about us", or none.
Free MVP validation tool
Signup Source Attribution Planner
Define how you will track the channel and campaign behind every research signup so you know which sources actually produce usable leads.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Turn your channel list into a tracking plan
List one channel per line as Channel | weekly signup goal | tracking method. Tracking method should be utm, referral-code, form-field or none.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Score attribution coverage
The plan checks what share of your total signup goal comes from channels with real tracking versus channels you cannot attribute, and flags any untracked majority.
Get a channel-by-channel setup task
Each channel receives a specific next step — add a UTM template, generate referral codes, or add an intake question — so tracking is in place before recruitment starts.
Frequently asked questions
Why does attribution matter for early research, not just marketing?
If you cannot tell which channel produced a lead, you cannot tell which channel produces people who actually convert to paying customers later — you are optimizing blind.
What if a channel truly cannot be tracked, like word of mouth?
Use a simple form field asking how the person heard about you. It is less precise than a UTM but still gives you directional attribution.
Should every channel use UTM parameters?
Use UTM for anything with a shareable link — ads, posts, emails. Use referral codes for offline or verbal channels, and a form field as the fallback.
How is the attribution coverage score calculated?
It is the share of your total weekly signup goal that comes from channels tagged with utm, referral-code, or form-field, versus channels marked none.
Does this replace an analytics tool like Google Analytics?
No — this plans what to tag and why before you set up analytics, so the data you collect is actually structured around your research goals.
How we compare
| Capability | MVPHub | Google Analytics | Bitly |
|---|---|---|---|
| Channel-by-channel tracking-method plan | ✓ | × | — |
| Attribution coverage score against your goal | ✓ | × | × |
| Live traffic and conversion reporting | × | ✓ | — |
| Link shortening and click tracking | × | × | ✓ |
MVPHub plans your tagging strategy before you recruit. Google Analytics and Bitly measure traffic and clicks once tracking is already implemented — this tool decides what to implement first.