Rate importance
Estimate how strongly the target customer needs the outcome, based on evidence rather than internal enthusiasm.
CUSTOMER OPPORTUNITY SCORE
Opportunity Scoring Model
Score a product opportunity from customer importance, current satisfaction, reach, and evidence strength to expose underserved needs.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Measure the satisfaction gap
High importance paired with low satisfaction creates the strongest unmet-need signal.
Adjust for reach and evidence
The model adds smaller reach and evidence weights so a broad, observed problem outranks a speculative niche request.
Continue learning: Which product risk to test first · When positive feedback is not validation
Frequently asked questions
Is this the same as feature prioritisation?
No. It scores the customer opportunity before a specific solution is committed. Delivery effort belongs in a later feature-prioritisation step.
Where should satisfaction data come from?
Use interviews, task observation, support evidence, or survey responses about current alternatives. State clearly when the number is still an assumption.
Can a niche opportunity score well?
Yes. Strong importance, dissatisfaction, and evidence can outweigh lower reach, because reach carries only part of the score.
Is the score statistically validated?
No. It is a transparent planning model for comparing early opportunities, not a statistical estimate of market demand.
How We Compare
| Feature | MVPHub | Productboard | Jira Product Discovery |
|---|---|---|---|
| Importance-satisfaction gap | Included | Limited | Limited |
| Reach and evidence adjustment | Included | Included | Included |
| Instant transparent formula | Included | Included | Included |
| No backlog setup required | Included | Not included | Not included |
Productboard and Jira Product Discovery support configurable prioritisation across a managed product repository. MVPHub provides a focused, standalone opportunity calculation before solution ideas become backlog items.
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