The core question always leads
"How would you feel if you could no longer use [product]?" — this is fixed and never changes.
FREE PRODUCT-MARKET FIT SURVEY
Product-Market Fit Survey
Get the standard Sean Ellis product-market fit question plus tailored follow-ups for your stage and audience, with a scoring guide included.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Base follow-ups are added
Covering main benefit, likely alternative, and improvement suggestions.
Your audience adds one question
Consumer vs. business audiences get a differently-framed recommendation question.
Your stage adds one question
Early-access vs. live respondents get a question tailored to what matters at that stage.
Continue learning:
Frequently asked questions
What is the "must-have" PMF question?
"How would you feel if you could no longer use [product]?" with answer options Very disappointed / Somewhat disappointed / Not disappointed. It is the core question in Sean Ellis's widely-used product-market fit survey methodology.
What counts as a good result?
If 40% or more of respondents answer "Very disappointed," that is generally read as a strong signal of product-market fit. Below that, use the follow-up answers to guide what to fix.
Who should I send this survey to?
Send it to users who have actually experienced the core value of your product — not brand-new signups. At least 40 responses from active users gives a meaningful read.
Why are the follow-up questions different for my audience?
The follow-ups are assembled deterministically: your audience type (consumer vs. business) and stage (early access vs. live) select relevant questions from a fixed bank, so the survey stays focused on what matters for your specific context.
Can I run this survey more than once?
Yes — re-running it periodically (e.g. quarterly) lets you track whether your "very disappointed" percentage is trending up as you improve the product.
How We Compare
| Feature | MVPHub | Typeform | SurveyMonkey |
|---|---|---|---|
| Sean Ellis PMF score calculation | Included | Not included | Not included |
| No-signup instant result | Included | Not included | Not included |
| Transparent scoring threshold | Included | Not included | Not included |
| Hosted survey distribution at scale | Not included | Included | Included |
Typeform and SurveyMonkey can host a PMF survey once written but do not calculate the Sean Ellis score for you. MVPHub applies the standard 40% threshold instantly to your entered response counts.
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