Enter the trigger event
Choose the event type (failed payment, inactive customer, support escalation, and more) plus account value and recurrence.
POST-LAUNCH OPS TRIGGER
Enter a triggering event and its context to get a calculated urgency score and the automated workflow it should kick off.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Choose the event type (failed payment, inactive customer, support escalation, and more) plus account value and recurrence.
Base urgency per event type is weighted by account value and recurrence, with a staleness boost after 24 hours.
The result names the specific automated workflow this event should trigger, from dunning to retention outreach.
Continue learning: Which MVP metrics matter? · MVP UX metrics founders should measure
No — this scores one event and tells you which workflow it should trigger and how urgently. Wiring the actual automation requires a tool like Zapier or Workato connected to your systems.
A repeated failed payment or repeated support escalation signals a worsening situation, not a one-off blip, so it's weighted higher than a first occurrence.
It's relative to your own MRR tiers — use whatever tier definition you already use for account segmentation.
| Feature | MVPHub | Zapier | Workato |
|---|---|---|---|
| Quick single-event urgency check | Included | Limited | Limited |
| Automated multi-step workflow execution | Not included | Included | Included |
| Live system integrations (billing, CRM, support) | Not included | Included | Included |
| No signup required | Included | Not included | Not included |
Zapier and Workato connect to your live systems and actually execute multi-step automations. MVPHub gives a fast, transparent urgency score and workflow recommendation for one event using signals you already know.
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