Enter cancellation signals
Provide the stated survey reason plus support ticket history, usage trend, and any pricing friction noted.
CANCELLATION ROOT-CAUSE DIAGNOSIS
Enter the survey answer, support history, and usage pattern behind a cancellation to get a calculated root-cause diagnosis and a matched retention action.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Provide the stated survey reason plus support ticket history, usage trend, and any pricing friction noted.
Each root-cause category (price, feature gap, support, competitor, low engagement) is weighted using the stated reason plus corroborating signals.
The result names the dominant root cause and recommends a retention action specific to that cause.
Continue learning: Which MVP metrics matter? · Activation as a product-market-fit signal
A flow designer builds the cancellation UX itself (reason survey, offer step, confirmation). Cancel Lens instead diagnoses the underlying root-cause category from the data you already have, after the fact.
The weighted score will reflect whichever cause has stronger combined evidence, and a low confidence score signals you should verify with a direct follow-up before acting.
No — it diagnoses the cause behind a cancellation that has already been signaled or has happened, using the specific record you enter.
| Feature | MVPHub | ChurnZero | Vitally |
|---|---|---|---|
| Quick single-cancellation root-cause check | Included | Limited | Limited |
| Automated churn scoring across full customer base | Not included | Included | Included |
| Support/CRM data integration | Not included | Included | Included |
| No signup required | Included | Not included | Not included |
ChurnZero and Vitally integrate with your systems to automatically score churn risk across every account. MVPHub gives a fast, transparent root-cause diagnosis for one cancellation using signals you already know.
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